The clock is ticking and time is running out for the events industry! The events industry is on the red list of acutely endangered industries by COVID-19! That is why the events industry is coloring their locations and buildings red on the night of 25 to 26 August 2020.
In addition to the heart that we encourage our colleagues in this, we want to reach the general public in the Netherlands to emphasize the alarming state of the event industry: it cannot be clear enough to us how dire the situation is! This is only possible through a large-scale campaign that takes place in real-time and at many locations throughout the Netherlands and receives all the media attention: during this special night we are LIVE together!EMC Expo also shares this concern and has colored its office red as part of this action #codered #nightoflive.
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