Standing out at the Horecava. With an impressive and durable stand design.

The client

Meiko manufactures cleaning equipment for the catering industry. For example, they produce dish and disinfection technology, such as dishwashers.

The question

Meiko’s goal is to physically meet existing customers at Horecava, but also to generate a lot of traffic and new leads. By allowing visitors to experience the machines, to feel and smell them, Meiko wants to get closer to the customers.

The idea

“The number 1 in cleaning” This is how Meiko positions itself. Together with Meiko, we came to the following interpretations. By focusing on champions, a winning mentality was created. A huge video wall with Dutch champions in multiple fields. A Formula 1 racing car was in the middle of the stand where visitors could enter a competition A cocktail bar made the experience complete.

The result

Meiko was very satisfied with the results achieved. They have had a very successful fair. Meiko has generated multiple leads and are looking forward to next year.

We can achieve your goals too!

Challenge us and we will come up with a customized plan.

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