A physical introduction to the new brand style of the MyParcel parcel service. We unpack the new style on the online trade days!
MyParcel is a package shipping service. An innovative company from Hoofddorp. Packages are sent and delivered in a simple way and with a few clicks. Digital and via a webshop is how they mainly relate to the target group.
MyParcel wants to ‘unpack’ the new brand style with us and present it to the general public. The main objective for participating in the online trade days is to meet existing relations and create more leads.
Together with MyParcel we have come up with an innovative concept. Natural displays with plants and almost the entire stand of cardboard boxes. A wheelchair-friendly stand that was accessible to every visitor. So literally and figuratively accessible. Large LED screens provide a grand appearance and desks on all sides for direct contact with our hosts.
The Webwinkel Vakdagen have been seen as very positive for MyParcel. Almost all objectives have been achieved: More visitors and more leads than was previously hoped for.
Michiel van Pauwvliet